The Power of Habit is a book by Charles Duhigg, a New York Times reporter. . It explores the science behind habit creation and reformation. The book reached the best seller list for The New York Times, Amazon.com, and USA Today.
The Golden rule of habit change helps stop addictive habits and replace them with new ones. It states that if you keep the initial cue, replace the routine, and keep the reward, change will eventually occur, although individuals who do not believe in what they are doing will likely fall short of the expectations and give up.