Julie Rice books

Julie Rice

Julie Rice in an entrepreneur, investor and co-founder of SoulCycle, a New York City-based fitness company that offers indoor cycling workout classes. Rice studied English and theater at Binghamton University. She is married to Spencer Rice. The couple has two daughters.


I definitely give people, a lot of people Getting the Love You Want.
We did a lot of reading Setting the Table at SoulCycle.
So important, because people understanding why you do something, not what you are doing, is really what makes or breaks a brand.