All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — And Why Authen Ticity Is The Best Marketing Of All

By Seth Godin


Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $…


Published date: January 1, 2005
Type: Books
Genre: Business

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