All Marketers are Liars

By Seth Godin

Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $…

Published date: January 1, 2005
Type: Books
Genre: Business, Nonfiction

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I remember something that the author says in there which I never forgot, which is to make something people want to talk about.