Crossing the Chasm
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for …
Published date: January 1, 1991
Genre: Business, Nonfiction
For B2B, I recommend this book.
It’s [about] how do technology products make their way from early adopters to the mainstream.