Crossing the Chasm

By Geoffrey A. Moore


Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for …


Published date: January 1, 1991
Type: Books
Genre: Business, Nonfiction

Recommended by:

               

For B2B, I recommend this book.

               

It’s [about] how do technology products make their way from early adopters to the mainstream.