Crossing the Chasm

By Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for …

Published date: January 1, 1991
Type: Books
Genre: Business, Nonfiction

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