Focus: The Future of Your Company Depends on It

By Al Ries

What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using re…

Published date: January 1, 1996
Type: Books
Genre: Business, Leadership

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