Friction: Passion Brands in the Age of Distruption

By Jordan Berg, Jeff Rosenblum

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. ..

Published date: May 23, 2017
Type: Books
Genre: Business

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