Hooked: How to Build Habit-Forming Products

By Nir Eyal

How do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process e…

Published date: January 1, 2013
Type: Books
Genre: Business

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