How to Measure Anything: Finding the Value of Intangibles in Business

By Douglas W. Hubbard


This new edition continues to boldly assert that any perception of immeasurability is based on certain popular misconceptions about measurement and measurement methods. It shows the common reasoning for calling something immeasurable, and sets out to correct those ideas. Practical methods for measuring a variety of intangibles are explained includi…


Published date: January 1, 1985
Type: Books
Genre: Business

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