Inside the Tornado

By Geoffrey A. Moore

In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note.Once a product “crosses the chasm” it is faced with the “tornado,” a make or b…

Published date: January 1, 1995
Type: Books
Genre: Business

Recommended by: