Outsmart Your Instincts

By Adam Hansen

Evolution is killing innovation! “Just trust your gut” is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases—the instinctual mental shortcuts we all have in our brains that shape how we see and …

Published date: January 10, 2017
Type: Books
Genre: Business, Nonfiction, Psychology

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Great book.