Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

By Seth Godin

“The man Business Week calls “”the ultimate entrepreneur for the Information Age”” explains “”Permission Marketing””—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a fam…

Published date: May 6, 1999
Type: Books
Genre: Business

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