Predictably Irrational: The Hidden Forces that Shape our Decisions

By Dan Ariely

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? In this newly revised and expand…

Published date: January 1, 2008
Type: Books
Genre: Nonfiction, Psychology

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