Purple Cow: Transform Your Business by Being Remarkable

By Seth Godin

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to …

Published date: January 1, 2003
Type: Books
Genre: Business

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@jonziskind @tferriss @ThisIsSethsBlog Thanks Jon. It’s such a great book. Personal ambition to meet Seth and ask him if we can turn the purple pink for another rendition 😉

Make something that’s distinct enough that people want to talk about it.