Start with Why

By Simon Sinek

“A powerful and penetrating exploration of what separates great companies and great leaders from the rest.” -Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?In studying the leaders who’ve had the greatest influe…

Published date: January 1, 2009
Type: Books
Genre: Business, Leadership

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I realized better what I was doing when I read [this book], and I gave it to people to show them how to clarify what they’re doing right and what they’re doing wrong.

So important, because people understanding why you do something, not what you are doing, is really what makes or breaks a brand.

Most Recommended Books reached out to Kathryn Minshew directly.