Sway: The Irresistible Pull Of Irrational Behavior

By Ori Brafman

Afascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love wh…

Published date: January 1, 2008
Type: Books
Genre: Psychology

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