Talking to Humans

By Giff Constable

With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action….

Type: Books
Genre: Business, Nonfiction

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Teaches you how to develop empathy for users you want to serve by talking to them.