The Challenger Sale

By Brent Adamson, Mathew Dixon


The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin. In the text, the book argues that relationship-building is no longer the best sales method.


Published date: November 10, 2011
Type: Books
Genre: Business

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