The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies

Bruce Greenwald, By Ava Seave, Jonathan A. Knee


If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that “content is king.” But for all the excitement, glamour, drama, and publicity they produce, why can’t these moguls and their companies manage to deliver better returns than you’d get from closing your eyes and throwing a dart? “The Curse of the Mogul” lays bare the inexcusable financial performance beneath big Media’s false veneer of power.


Published date: October 15, 2009
Type: Books
Genre: Business

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