The Fall of Advertising and the Rise of PR

By Laura Ries, By Laura Ries and Al Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. …

Published date: August 1, 2002
Type: Books
Genre: Business

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