The Great Beanie Baby Bubble

By Zac Bissonnette

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner – an eccentric college dropout – become a billionaire in just three years. And it was all thanks to collectors. The end of the craze was just as swift and extremely devastating, with “rare” Beanie Babies deemed worthle…

Type: Books
Genre: Business, Finance, Nonfiction

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At the height of the mania Beanie Babies made up as much as 10% of eBay's revenue This book by Zac Bissonnette is excellent on crowd psychology, persuasion and sales tactics.