The Paradox of Choice

By Barry Schwartz


Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.As Americans, we assume that more choice mea…


Published date: January 6, 2004
Type: Books
Genre: Nonfiction, Psychology

Recommended by:

A very good book.