The Power of Persuasion : How We’re Bought and Sold

By Robert V. Levine


“An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other–and how and why they work (or don’t). . . . The next time you wonder what possessed…


Published date: January 1, 2003
Type: Books
Genre: Psychology

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