The Robert Collier Letter Book

By Robert Collier

Robert Collier’s sales letters were successful because he wrote to his readers’ needs. Although Collier wanted folks to order products, his letters were friendly and personal, and he always began by looking at things from the reader’s perspective. His sales shrewdness and writing expertise placed hundreds of millions of dollars in his clients’ pock…

Published date: January 1, 1989
Type: Books
Genre: Business

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An amazing book on copywriting and really how to understand human behavior and human drive.