The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

An alternate cover edition exists here.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in…

Published date: January 1, 2000
Type: Books
Genre: Business, Nonfiction, Psychology

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